The casting industry needed an upgrade.

We built YourFriday because the way Indian films get cast hasn't changed in forty years. A WhatsApp from a known number. A friend of a friend. A queue outside a studio gate. The result: the same five agencies see every opportunity, and 95% of brilliant Indian talent never gets a shot.

We started in Kannur, Kerala — because the Malayalam industry's director-led culture proves something the rest of India can learn from: talent works when you remove the gatekeepers. We're building the marketplace the next decade of Indian storytelling deserves.

What we believe

Casting is a craft. It deserves the same care as editing or cinematography. Software shouldn't make casting feel clerical — it should make casting feel curated.

Talent owns their work. Your self-tape, your reel, your credits — they belong to you. We're a marketplace, not a vault.

India is not one industry. Hindi, Tamil, Telugu, Kannada, Malayalam, Marathi, Bengali — each is its own ecosystem with its own conventions. We respect that.

The team

A small team of casting directors, software engineers, and ex-production people split between Kannur, Bangalore, and Mumbai. We ship every week. If that sounds fun, we're hiring: /careers.